The Online Marketing Toolkit

The Secrets to Success are Here!

Each site on Nashville Netlinks is submitted to the major search engines at the time of publication, we also create an article on our highly-popular website that helps you get established textual referencing on Search Engines. However, the sheer volume of websites and "saturation" of websites out there mean you have to be realistic about ranking. Submitting a website is only the beginning.

To get hits, you need to take a three prong approach. Click on each to find out how:

1. Traditional Local Marketing
2. Search Engine Advertising - HOT!
3. Word of mouth/In-links

Also dont forget to download our free printable PDF on marketing.

1. Traditional Local Marketing:

This is unquestionably the most important factor in your marketing campaign. Traditional marketing includes advertising on print, TV, and Radio, as well as signs, flyers, and business cards. ADVERTISING PAYS BIG!!! You will be amazed at your results

The advantage you have with traditional marketing AND a website is that you can focus on getting people TO the website to provide more in-depth information.

AM Radio - Incredibly Affordable and Effective
One of the most affordable and effective means of hitting your audience is AM radio. AM stations are generally talk radio, which attract a more mature business-minded crowd. Did you know you can advertise on AM Radio for as low as ten bucks a commercial? WOW!

We recommend WLAC Nashville:
WLAC is an extremely powerful 100,000 watt station that features very popular talkshows and LOW PRICES on advertising.
Click here to get a radio AD from Gary Malloch today!

Nashville Metro Bus Benches - As low as $3 a Day!
Bus benches get a lot of exposure, and they are a phenomenal value that allow you to target specific locales. Don't forget to make your signs readable from a distance. Emphasize short, easy to understand language with BIG LETTERS -- especially your web address!
Click here to advertise with MTA!

Targeting a Younger Audience? - ALL THE RAGE!
If you are trying to target a hipper demographic - you know, the folks who spend money on clothing, music, and trendy stuff, you should look into a small ad in the NASHVILLE RAGE
Click here to see rates.

Signs & Flyers - Effective Marketing on a budget
If you are willing to do some legwork, print up some handbills or flyers and visit local businesses to ask if they will let you leave some on their counters, or tape into a storefront window. Many locally owned business owners are surprisingly open to this sort of thing -- as long as you are not a competitor!

 

2. The Power of ADWORDS!- HOT!

We would all love our website to popup in the top ten on Google or Yahoo when we type in the relevant keyword for our website. But lets think about that for a moment: There are over 15 million websites indexed by Google and growing by the thousands every day. There are a lot of complex factors that determine who gets to the top, and those factors change based on the whims of the search engines.

You could spend thousands of dollars to have a SEO (search engine optimization) company tear apart your pages, pay other sites to link into you, create artificial blogs to reference you, and then get results until the "rules" change.

OR, you can just cut to the chase and BUY ADWORDS!

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.

With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

The results we have seen from this are astonishing, and just about everyone who tries it swears by it!

Click here to start an account right now - it's CHEAP!

 

3. Word of Mouth & InLinks

Your social network is one of the most powerful marketing tools you have at your disposal. These days a social network isn't limited to just you and your circle of friends on the softball team or knitting club -- it's a complex world of email lists, newsgroups, and Internet friend networks.

Blogs
The Web Log Internet sites, or BLOGS, are exploding on the web as an Integral part of what information is consumed. Blogs are not always the end-destination of searches, but rather "active voters" to what gets attention.

Google and Yahoo have complex methods of recognizing blogs, mostly based on their constantly refreshed content, and number of links to news and other websites.

Getting linked from a blog is a great way to get your ranking up, and get exposure.

Nashville Netlinks itself is a sort of blog. When we mention your new site on our "Showcase," you are recieving an invaluable reference for both people and search engines!

MySpace
You may have heard of this massive online network. It allows you to create an account and interact with people by inviting them to be your friend. People who are willing to have a little fun and interact a few minutes on the web can build very large extended groups of people you can communicate with.
Visit MySpace NOW!

Email
Everybody knows email by now. It used to be a platform for folks to send out HUGE blasts of emails to long lists of email addresses. DO NOT DO THIS. Just about every email provider figured out this trick a long time ago, and will penalize you, or kill your account completely if you try it.

If you want to email, send out hand crafted emails to your social network with a creative incentive to pass it on to people they know.